Multi-tenant CRM platform for real-estate teams
Situation
Independent real-estate teams were running lead follow-up across spreadsheets, inbox folders, and generic CRMs that ignored how deals actually progress — showings, offers, escrow, close.
Constraint
Each brokerage needed its own branding, pipeline stages, and data isolation — but building a separate application per client would make the product uneconomical to operate and improve.
What we built
- A multi-tenant SaaS platform on a single codebase, with per-tenant configuration for branding, pipelines, and automations
- Row-level data isolation between tenants at the database layer
- Lead capture, pipeline management, and automated follow-up sequences tuned to real-estate workflows
- Config-driven onboarding: a new brokerage is a configuration, not a codebase
Result
- Live in production and serving paying customers
- New tenants onboard through configuration in days, not development cycles
- One codebase to maintain, monitor, and improve across all customers
- Platform economics: features ship once and reach every tenant